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Branding Workshop: Warhawk Creation     Overview:  Industry veterans were interested in creating an ammunition line to take advantage of the shortage of ammunition in the industry.  They needed something that was memorable and meaningful to the audience (branding 101 right?).  We worked with them to create the...

No one works harder.  No one works longer.  Managing your company’s marketing is not a 9-5 job in this highly connected, globalized world.  Conversation is key, and taking a time off or not worrying about it for a week is a sure fire way to...

So what’s the magic pill when it comes to creating killer core concepts?  If you find one, let me know. In the meantime, what we try to do is take where a company is currently at, where it’s been, and where it’s trying to go. - What...