April 13, 2024

Website Development Makes More Than Water With Genesis Systems

Every now and then, a startup comes along that has the opportunity to radically change life across the globe.  One of those startups is Genesis Systems, an innovative startup that focuses on making water from air via their product Water Cube.  Needless to say, Startup Street was ecstatic about the opportunity to become part of the journey. 

Genesis Systems needed a new look through website development – something that represented the incredible progress they had made –  and the finished product needed to be delivered before Genesis Systems went to CES 2024 for the grand revealing of the new Water Cube model, the WC-100.

Startup Consulting

  1. Product Specs and Info: Startup Street developed a systemized, templated approach to discussing the specs and features of each of the three products.  This allows for a much more professional display by the company and also allows for an easier path of discovery from the prospective clients.  
  2. Ideal Uses, Target Markets and Features/Benefits:  This information was developed and organized in a manner that allows for easy understanding by the end user.  When a company is finding its footing, and has a lot to offer, it’s important to organize it in a manner that works for both reading and also the design elements of the website. 
Startup Advice: Move Fast and Break Things

This slogan is popular in startup culture, but not for the reasons many think.  It doesn’t mean to act reckless.  The saying is more of a reflection that you HAVE to move fast, and inevitably things will get broken as you do.  The alternative is to move slow, and when that happens, burnout and frustration set in, and the startup dies.  So yes… Move fast and break things!

Website Development for Genesis Systems

Genesis Systems needed a website that was both mission-driven while also tech forward.  These two concepts are not easy to merge, but we were able to achieve this through the super-clean framework combined with splashes of color, mostly imagery of nature and the environment. 

The website features various animations and scrolling effects, which add to the user experience and push the tech-forward feel, while making sure that the product pages – while unique and different – all follow the same layout guidelines to create a consistent user experience.

CONCLUSION

The website development project for Genesis Systems was a huge success, as they came back from CES 2024 with over 2k inquiries about their product.  Genesis is an absolutely amazing company, and we look forward to working with them into the future! 

If your company is in need of website development that truly captures your brand, looks amazing, and functions properly, please reach out to use to get the discussion started.

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