Branding
Art + Emotion = Branding
Step 1: Developing Your Brand Strategy
Planning, research and brainstorming go a long way towards figuring out what your brand is going to be and why. Startup Street runs through various exercises including our 50 point brand dev document to help you figure out your brand in a meaningful and memorable manner.
Ready to get started? Drop us a line here.
Step 2: Building The Brand Infrastructure
Your brand requires certain items to be build with brand in mind, and built so that they all work together in terms of design and messaging. First and foremost is your logo and website. Your website is the hub for every aspect of your company. Other items in your company that are part of your brand infrastructure would be sales/company PDFs and deliverables, apparel, videos on your website, and other items that would be touch points with your customers.
Ready to get started? Drop us a line here.
Step 3: Marketing Your Brand
Once you have your strategy determined, and you’ve taken care of your brand infrastructure to make sure it’s all seamless and tight (logos, websites, etc), it’s time to start marketing and getting some attention on the brand. This involves determining what types of marketing to pursue (social media, email marketing, PPC or social campaigns, etc) and then what type of content and materials are we going to make in order to really drive the brand home.
Ready to get started? Drop us a line here.
Building a brand doesn’t happen overnight - it takes patience and determination - but once it happens, the results are incredible.
Startup Street is here to guide your branding in an organized and easy to understand manner. Ready to get started? Let’s Talk.
Lead Gen
Branding
How We Brand
Let’s get your brand started with a discussion on your brand strategy.
Afterwards we develop/rebrand/review your logo, website and other company items.
Next we move onto video production, social media and advertising campaigns.
Branding FAQ
What is a Brand?
A brand is basically what your customers think and feel about your company. Granted, customers will have opinions and thoughts regardless if you work on your branding or not, but when you make the effort to really create a solid brand, they become fans of your company, and their thoughts and views line up with what your brand is all about.
Brand vs Branding
A brand is how you are perceived by the marketplace, while branding is the act of actively working on and/or promoting the brand.
What makes a Great Brand?
Great brands are developed through a unique combination of art, emotion and business know-how. This requires determination, focus and patience, as brands are not created overnight. But rest assured, this is one of the greatest investments you can make in your company. Startup Street is here to manage the process in an organized and easy to understand manner.
How Do I Build a Brand?
Brands are built through time and effort. Startup Street believes that brand development is a three part process; Brand Strategy, Brand Infrastructure (logos, website and videos) and Brand Marketing. Figure our your strategy, get your basics lined up and completed, and then get the word out with the brand in mind.
What is a Rebrand?
A rebrand is when you have an existing company and would like to change/improve the branding. Rather than building from scratch like a startup, we work within your existing company structure to create a brand you can be proud of.
Does Startup Street Offer Package Deals?
Yes, we bundle together services more often than not, especially when working with startups. Ready to get started? Drop us a line here.
Does Startup Street Offer Payment Plans?
Yes, all projects are usually divided into multiple payments. Ready to get started? Drop us a line here.
Startup Street Brand Accelerator Package
Few things can accelerate your branding like incredible photography, impactful videos and graphic design that looks awesome. The Startup Street Brand Accelerator package delivers all of this, through just ONE DAY of content creation with you, the client. It’s a full day, it’s well planned, and it’s a ton of fun. Afterwards, you’ll have professional, branded, educational and amazing content that can fill up your social media for a month or two. You can handle the posting or we can, either option works.
This is a custom package, so please inquire for more details including work examples.
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