#1 Misconception About Branding

Everyone/Everything does not have a "brand". A brand is a commercial construct. It's a determined and planned approach to positioning, marketing and psychology. A respectable reputation is... READ FULL POST BELOW
Share This Post:
Everyone/Everything does not have a “brand”.
A brand is a commercial construct. It’s a determined and planned approach to positioning, marketing and psychology.
A respectable reputation is not a brand.
My mom does not have a “brand”.
My dog does not have a “brand”.
Many small businesses do not have a “brand”.
Many large companies do not have a “brand”.
Personal branding – which can be extremely effective – is largely based off of personality with constant exposure, and the personality ultimately becomes the brand in most cases.
This ONLY happens with effort.
Check out the highest valuation in Shark Tank history!
When someone asks you to describe the brand of “influencer X” you’re largely just describing who they are as a person, assuming they have an actual brand. Which inevitably will trickle throughout the company (again, assuming they have one).
This is the result of EFFORT. It doesn’t just happen.
When someone asks you to describe the brand of Home Depot, you do so with absolutely no idea who’s the current CEO. Much more challenging to achieve but extremely impactful.
It involves the products, the location, the display, the dress code, the delivery, everything. All working seamlessly together to reinforce that brand you created with all of that in mind.
**** This is why you see the hosts on Shark Tank blow up people when they say the “brand” is worth X in their valuations. They don’t have one, despite how special they think they are.
In both cases – personal and company branding – an actual brand only takes place as the result of effort, with the later being much more comprehensive and challenging.
And in both cases, in a hyper saturated marketplace, the brand is the differentiator that makes the difference.
But you have to put in the research and then the effort to achieve it.
It doesn’t happen without a definitive and focused effort.
Stay Connected
More Articles

Tampa Website Design company Startup Street helps short term rental investors Buy More Time.
Startup Street, a leading Tampa website design company, offers fresh new branding and website redesign services. With a strong call to action, they help new clients schedule appointments to achieve their goals. Learn how ‘Buy More Time’ owner praises the professionalism and expertise of Carlos and Jeremy from Startup Street.

Our Website Company Rocks SunMullets & We Stay Cool!
Discover how Startup Street transformed SunMullet’s online presence with visually stunning and user-friendly website design. Learn how our website company played a pivotal role in their success story.

Website Development Company Startup Street Goes Countrywide To Deliver Results
The Startup Street, a leading web development company based in Tampa, partnered with Countrywide Logistics to create a stunning website that perfectly captures their brand identity. With a focus on captivating graphics, unique movement, and a recurring arrow and line theme, the website showcases the expertise of both companies in delivering exceptional online experiences.