#1 Misconception About Branding
Everyone/Everything does not have a "brand". A brand is a commercial construct. It's a determined and planned approach to positioning, marketing and psychology. A respectable reputation is... READ FULL POST BELOW
Share This Post:
Everyone/Everything does not have a “brand”.
A brand is a commercial construct. It’s a determined and planned approach to positioning, marketing and psychology.
A respectable reputation is not a brand.
My mom does not have a “brand”.
My dog does not have a “brand”.
Many small businesses do not have a “brand”.
Many large companies do not have a “brand”.
Personal branding – which can be extremely effective – is largely based off of personality with constant exposure, and the personality ultimately becomes the brand in most cases.
This ONLY happens with effort.
Check out the highest valuation in Shark Tank history!
When someone asks you to describe the brand of “influencer X” you’re largely just describing who they are as a person, assuming they have an actual brand. Which inevitably will trickle throughout the company (again, assuming they have one).
This is the result of EFFORT. It doesn’t just happen.
When someone asks you to describe the brand of Home Depot, you do so with absolutely no idea who’s the current CEO. Much more challenging to achieve but extremely impactful.
It involves the products, the location, the display, the dress code, the delivery, everything. All working seamlessly together to reinforce that brand you created with all of that in mind.
**** This is why you see the hosts on Shark Tank blow up people when they say the “brand” is worth X in their valuations. They don’t have one, despite how special they think they are.
In both cases – personal and company branding – an actual brand only takes place as the result of effort, with the later being much more comprehensive and challenging.
And in both cases, in a hyper saturated marketplace, the brand is the differentiator that makes the difference.
But you have to put in the research and then the effort to achieve it.
It doesn’t happen without a definitive and focused effort.
Stay Connected
More Articles
A Remarkable Website Development Journey for ASMBS Florida, Puerto Rico, and the Caribbean Chapter
Discover the outstanding results of Startup Street’s website development project for the Florida, Puerto Rico, and Caribbean Chapter of the American Society for Metabolic and Bariatric Surgery (ASMBS). Our collaboration has produced a visually captivating and highly functional website. In this recap, we will highlight the key aspects of this remarkable website development journey and express our sincere gratitude to the chapter and ASMBS for entrusting us with their vision.
Tampa Website Design Is Just What Lorynn Gavin Needed!!!
The result was a beautiful, functional website that perfectly matched Lorynn’s personality and style. She was thrilled with the final product, and we were honored to have played a part in helping her establish a strong online presence as a realtor.
See What Our Website Company Did With Generation Income Properties
We recently had the pleasure of working with Generation Income Properties, a company that manages some of the most sought-after real estate properties in the market. Our task was to create a brand new website that would not only showcase their properties but also generate new leads for potential investors.