When you’re launching a startup, every decision feels monumental. From branding to business models to hiring, the choices you make early on can set the trajectory for years to come. That’s why understanding Type 1 and Type 2 decisions is one of the most valuable insights for entrepreneurs, and a key focus in startup consulting.
Your website is ground zero for your company. It’s where potential customers go to learn about your services, place orders, book appointments, and explore your brand. Most of your marketing campaigns eventually lead back to your site.
When potential customers land on your website, they’re not just looking for your services — they’re looking for reasons to trust you. In a digital world where first impressions matter more than ever, trust builders in website design are what separate credible businesses from the ones customers click away from.
When you’re launching a startup, every decision feels monumental. From branding to business models to hiring, the choices you make early on can set the trajectory for years to come. That’s why understanding Type 1 and Type 2 decisions is one of the most valuable insights for entrepreneurs, and a key focus in startup consulting.
Your website is ground zero for your company. It’s where potential customers go to learn about your services, place orders, book appointments, and explore your brand. Most of your marketing campaigns eventually lead back to your site.
When potential customers land on your website, they’re not just looking for your services — they’re looking for reasons to trust you. In a digital world where first impressions matter more than ever, trust builders in website design are what separate credible businesses from the ones customers click away from.
