How Can I Provide More Value to My Clients?

The question of “what else can I do to get better” is a common one in entrepreneurship.  For this article, we’ll focus on how you deliver your service and where you can most likely improve. 

There’s three main aspects/steps to delivering a service as a service provider, and many times the providers forget just how important each step is.

**** These three aspects fall in the middle of the larger 3 part process, which is prospecting, delivering the service, and following up.

The delivery of the service can generally be broken into three main components:

– Onboarding

– Performance of the service

– Off-boarding

Most of the time, the majority of the focus is on the performance, and for good reason. If someone can’t perform the service at an above level expectation, they don’t have much hope to begin with.

For those that do, there’s usually a lot of room in the onboarding and offboarding process to deliver materials that help to explain the process, provide tips and a roadmap, a list of upcoming things to keep an eye on once the service is performed, etc etc etc.

Focusing on a robust onboarding that provides information and clarity as to what to expect goes a long ways towards providing a great service. **** Simply stating this verbally is not enough, materials should be delivered, in order to provide a reference for the end user as the service is performed while also showing that you are a well-prepared and organized performer ****

Making sure that the off-boarding consists of more than a thank you letter goes a long ways as well. Provide a list of upcoming items to keep track of, methods to keeping track of it all, benchmarks for review, resources for potential upcoming problems, etc all help to really drive home more value than the typical service provider.

The best marketing is always performance based execution, as referrals are the lifeblood of any company.

Taking the time to really develop your onboarding and off boarding processes and deliverables – creating a more informative, helpful and predictive service –  goes a long ways towards separating yourself in this crazy world.