July 21, 2025
Startup Launch with Logo Design and Website Development for Coin Fairy
What happens when a pediatric anesthesiologist‑mom realizes today’s cash‑light world is robbing children of hands‑on money lessons—and decides to reinvent the Tooth Fairy experience?
As more parents look for fun, genuine ways to weave STEM into everyday life, The Coin Fairy turns every lost tooth into a magical math moment, complete with glow‑in‑the‑dark coin pouches, a two‑level counting board, and a bamboo “fairy bank”.
Startup Consulting
Startup Street was picked to transform Laura Schleelein’s initial product concepts into a unique, boutique and fully developed product with scalable business model.
Here’s how we helped:
Name Creation
We chose the name ‘Coin Fairy’ because it captures both halves of our mission in two simple words: ‘Fairy’ evokes the timeless magic of the tooth‑fairy tradition, while ‘Coin’ signals our educational focus on real‑world money skills. Together, the name promises children an enchanting experience and assures parents that every bit of wonder is matched by practical learning.
Margin Analysis, Pricing Guidelines, Wholesale & Distribution Programs, Shipping Programs
Built a full COGS model (board, bank, vinyl, mailer) and locked MSRP at $79.95 with a 60 % gross margin; mapped add‑on pricing for $20 personalization and flat‑rate $7.95 U.S. shipping.
Operational Game Plan
Defined scopes of work for engraving, fulfillment, and customer support, plus a returns workflow that underpins the website’s money‑back guarantee.
Product Development
Sourced and worked with vendors on the tooth bank, premium dry erase folding playing board, overall product design and flow.
Marketing & Distribution Strategies
Crafted a content calendar (“Magical Math Moments”), an educator‑ambassador program, and a phased retail push to toy stores, dentist offices, and museum gift shops… all within a lean, self‑funded budget.
Advice: Creating a Budget & Roadmap
We live by the mantra “You launch with what you’ve got.” Together we balanced tooling costs, minimum order quantities, certification fees and digital footprint costs to stage the journey. Lofty dreams are great; realistic milestones keep the mission possible.
Website Development
TheCoinFairy.com had to feel whimsical for kids, rock‑solid for parents, and conversion‑ready for business. Built on Shopify with Pagefly, the site features:
- Beautiful, clean and fully branded design that features product photography, copy and taglines created by Startup Street.
- Robust product pages detailing safety, learning objectives, and customization options.
- Shopping cart features upsell option for engraving, along with all the amazing standard features that come with Shopify.
We’re proud of this build; see more of our Tampa‑born web work here.
“Jeremy and his team are outstanding. I really can’t say enough about them. Jeremy was a pleasure to work with and he goes out of his way to make sure things come out right. He is accessible, organized, keeps you on track and keeps the momentum going! I really appreciated that he saw my vision, worked to elevate it/ make it a reality, but wasn’t overbearing while doing so. His intuition is amazing and he has a wealth of experience. You will not be disappointed going with Startup Street!”
Laura Schleelein, Owner of The Coin Fairy
Branding & Logo Design
The name “The Coin Fairy” sparkles on its own, but needed visual polish. Startup Street delivered:
- A friendly winged‑coin logo that prints beautifully on bamboo, burlap, and digital.
- A palette of off white, navy blue and “starlight gold” that balances enchantment with credibility.
- Brand‑voice guidelines that marry childhood wonder with STEM authority.
From quick‑swap pouches to classroom‑ready lesson boards, Startup Street helped The Coin Fairy take flight—proving that every tooth (and every startup) deserves a little magic and a rock‑solid plan.
Ready To get Started?
If you have an idea for a business but can’t seem to get it going, the first step is always a quick conversation. Startup Street can help you with every aspect of launching a product startup, from naming and trademarking, to cost analysis, sourcing, pricing and distribution strategies.
Located in Tampa, Florida, Startup Street is waiting to hear from you.
