December 9, 2025
Paint Your Heart Out Tampa Gets A Fresh Coat Of Website Design
- Website Development
- Branding
PYHOT and Startup Street Painting Tampa's Homes Together!
Paint Your Heart Out Tampa (PYHOT) is a one-day annual volunteer initiative dedicated to painting and beautifying the homes of low-income seniors, disabled individuals, and veterans throughout the city of Tampa…completely free of charge! Founded in 1988, the idea was inspired by a similar program in Pittsburgh and launched with the help of a 50-member Steering Committee, leading to Tampa’s first Paint Day in the spring of 1989.
They were in need of a website redesign that modernized the brand and organization, created a more streamlined and professional approach to volunteer submissions, and organized the information into a cohesive and easy to understand digital footprint.
PYHOT needed a dependable partner who could fully understand their website requirements from both the perspective of the people using the site and the internal team managing it. They were looking for a solution that not only elevated the visual presentation but also improved the overall user journey, reduced unnecessary steps, and made it easier for volunteers to take action.
This redesign had to move beyond simple aesthetics. It needed to function as a practical and reliable tool that supported their mission, improved accessibility, increased clarity, and provided a strong foundation for future growth as the organization evolves.
We’re proud of this build; see more of our Tampa‑born web work here
Website Development
The Paint Your Heart Out Tampa website is packed with information, from the founding team to thousands of volunteers, this program thrives because of the people behind it. Here are the key groups that power Paint Your Heart Out Tampa:
Executive Director
Jerry Hansen, part of the founding leadership since 1989.
Steering Committee
25+ active members, some serving continuously for 30+ years
Sponsors & Donors
Provide both financial support and in-kind supplies.
Local Partners
Include schools, civic groups, corporations, military teams, faith organizations, and individual volunteers
The website as a whole is professional, well-organized, mobile friendly and serves as the centralized hub for all recruiting and/or donations for PYHOT.
Branding & Website Design
Startup Street partnered with Paint Your Heart Out Tampa to elevate its digital presence through a complete branding and website design overhaul. Our team refined the organization’s visual identity, modernizing its look while staying true to its community-driven mission. We built a clean, accessible website that highlights PYHOT’s impact, streamlines volunteer engagement, and brings their story to life with thoughtful layout, messaging, and design.
Conclusion
With its refreshed branding and redesigned website, Paint Your Heart Out Tampa now shines as a professional, organized, and engaging hub for volunteers, donors, and community partners. Startup Street’s design work brings PYHOT’s mission to life online, making it easier than ever to connect, contribute, and be part of the impact. This project showcases how thoughtful design and clear branding can amplify a community driven initiative, helping PYHOT continue to brighten homes and hearts across Tampa.
If your organization is doing amazing work, but your digital presence is mismanaged, confusing or just plain bad, Startup Street is one call away from fixing it all in a streamlined, well-organized manner, creating the type of digital infrastructure you need to succeed in the modern day.
Contact us to schedule your free, in-depth consultation where we can discuss goals, brand, pricing and anything else on your mind.
