October 20, 2024
Startup Consulting Helped BetterBros Launch a Men’s Skincare Brand
Startup Street was hired to help the team at BetterBros put their startup together. They had already landed the name – fantastic job, btw – but were looking for some solid startup consultation with the rest. Startup Street got to work, providing guidance and/or developing the following:
- Margin Analysis, Pricing Guidelines, Wholesale and Distribution Programs, Shipping Programs: Launching a product requires a lot of research, a lot of math, plenty of experience and even more trial and error in order to develop a cohesive strategy from top to bottom. Once completed, the team at BetterBros had a solid grasp of all the previous items, and was set up with the correct programs and pricing to achieve their goals.
- Operational Agreements: Startup Street helped the team figure out who was doing the what, when and how for the various tasks involved with both the day-to-day aspects of the company along with the long term strategies.
- Marketing and Distribution Strategies: Working within budgetary guidelines, a plan was created that developed an initial content strategy that was built to highlight the products and the brand, a brand ambassador strategy to help promote the company and get the word out, along with a retail strategy to get the products into stores and shops throughout the nation.


Startup Advice: Creating a Budget and Roadmap
We have a saying when clients hire us for startup consulting and need advice about marketing budgets, operational expenditures, etc… “You launch with what you got”, meaning that when it comes to figuring these things out, we need to take a wide variety of factors into consideration – access to capital, inventory needs, initial overhead, sales targets – to develop the game plan. At the end of the day, every startup is unique and deserves a shot at success, but we must always be realistic. While making one million dollars by month five might sound amazing, a more practical game plan is always advised.



Website Development
The BetterBros.com website came out absolutely amazing. It’s easy to navigate, flows well and looks badass. The site was built on Shopify, and features an excellent review system, elaborate product pages, robust shipping and inventory management software and professional product and lifestyle photography completed by the team at Startup Street.
We’re extremely proud of this website design, so feel free to check out more of our work and how we have become a leading website design company in Tampa, Florida here
Branding and Logo Design
BetterBros brought their name – a great name for branding purposes – to the table, but needed some guidance on logo and brand design. Through research, trial and error and and lots of communication, Startup Street was able to develop a logo that was bold yet simple, and create the guidelines around the brand that would work for an upscale, men of men skincare line.



