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The Advice Corner

Things to think about in your entrepreneurial journey.

When you’re launching a startup, every decision feels monumental. From branding to business models to hiring, the choices you make early on can set the trajectory for years to come. That’s why understanding Type 1 and Type 2 decisions is one of the most valuable insights for entrepreneurs, and a key focus in startup consulting.
Your website is ground zero for your company. It’s where potential customers go to learn about your services, place orders, book appointments, and explore your brand. Most of your marketing campaigns eventually lead back to your site.
When potential customers land on your website, they’re not just looking for your services — they’re looking for reasons to trust you. In a digital world where first impressions matter more than ever, trust builders in website design are what separate credible businesses from the ones customers click away from.
Building or rebuilding your website is a major investment on your part. The last thing you want is getting stuck with a website - the homebase for your entire business - that doesn’t work well, lacks critical information, and makes you look like an amateur.
With the 2024 NFL season underway, here’s a few things you can take from the gridiron and apply to your entrepreneurial journey, in order to be the best you can possibly be.
The question of “what else can I do to get better” is a common one in entrepreneurship. For this article, we’ll focus on how you deliver your service and where you can most likely improve.
Whether you are launching a startup or currently running your company, almost every decision you have to make can be dropped into one of two buckets: Type 1 and Type 2.
Man this is really awesome to see. It’s been a flurry of texts coming in saying to check this out, check that out. Startup Street alumni are all over the TV and we’re here for all of it!

Featured Blog Articles

Type 1 vs. Type 2 Decisions in Startup Launches

When you’re launching a startup, every decision feels monumental. From branding to business models to hiring, the choices you make early on can set the trajectory for years to come. That’s why understanding Type 1 and Type 2 decisions is one of the most valuable insights for entrepreneurs, and a key focus in startup consulting.

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