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Welcome to (most likely) the most thorough end of the year review you’re going to find.  It requires some work, and some focused thinking along the way, but once completed you should have a brutally honest snapshot of your year, and be ready to accurately - and honestly - put together your list of goals for 2026.
Crawl. Walk. Run. “Crawl / Walk / Run” is a way to measure (and build) performance within your team, utilizing three simple categories that happen to create a vivid picture in the process. 
Another year around the sun and here we are, ready for a bright new year filled with endless opportunities for those who would like to spot them.  Before we get too excited though, let’s take a look back at the previous year, and some of the more interesting/significant happenings in the general world of business, entertainment and marketing.  
Every day, there’s thousands of new and experienced entrepreneurs and business owners who struggle to find the answer to a very simple and important question:  How Much Should I Spend on Marketing? 
For startups and small businesses, building a brand can feel confusing and overwhelming. From defining your strategy to designing your identity and delivering consistent experiences, the early branding decisions you make play a major role in how your company is perceived. This guide breaks down branding into clear, practical steps to help founders turn ideas into a real, lasting brand.
Branding is often misunderstood as logos or reputation, but a real brand is built through strategy, positioning, and consistent execution. In crowded markets where products look alike, branding becomes the ultimate differentiator that drives trust and growth. This article explains what branding truly is, why it requires deliberate effort, and how startups and established businesses can use it to stand out and scale.
Momentum shapes the direction of your business and your life, whether you’re consciously managing it or not. Built slowly through focused energy and decisions, it can create powerful opportunities—or unravel quickly if neglected. This article explores what momentum really is, how it works beneath the surface, and how a deeper awareness of it can help you steer growth, avoid setbacks, and move forward with intention.
When you’re launching a startup, every decision feels monumental. From branding to business models to hiring, the choices you make early on can set the trajectory for years to come. That’s why understanding Type 1 and Type 2 decisions is one of the most valuable insights for entrepreneurs, and a key focus in startup consulting.

Featured Blog Articles

Entrepreneur End-of-the-Year Super Review

Welcome to (most likely) the most thorough end of the year review you’re going to find. 

It requires some work, and some focused thinking along the way, but once completed you should have a brutally honest snapshot of your year, and be ready to accurately – and honestly – put together your list of goals for 2026.

Read More »

Top 6 Marketing Tricks of 2025

Another year around the sun and here we are, ready for a bright new year filled with endless opportunities for those who would like to spot them. 

Before we get too excited though, let’s take a look back at the previous year, and some of the more interesting/significant happenings in the general world of business, entertainment and marketing.  

Read More »

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