Website Structure

In order to have a website that is truly a stand out aspect of your business that generates sales, it’s important that the “4 Key Elements” to a website be developed and design:

Strong Branding

Brand is everything.  It’s what separates you in a competitive market, drives top talent to your door and make customers and clients proud to talk about you.  Your website branding should be definitive and leave a lasting impression.  When people visit your website, we want them to know there is no doubt what kind of a brand you are. 


Design is something that is challenging to teach, similar to any other art form.  Startup Street brings top notch design to the table on every project.  We do this because we want your site to be great for you, but also because our name and reputation is on the hook as well.  We want ‘WOW” on every site design.

Organized Information

Clear communication is vital in every aspect of business, and your website is no exception.  Making sure that the offers are clear, and categorized correctly so the target market can easily make sense of them, is extremely important to creating a great user experience.  We want people to understand your company clearly and concisely, in order to help them move forward.

This element to our website development process is one of the more challenging ones, and one that many agencies struggle with. It’s why our first couple meetings focus on this aspect so heavily.  Startup Street brings the experience of working with hundreds of small businesses and startups to the table to help you organize your thoughts and your company in a clean, streamlined approach, that transcends onto the website.

Smart Functionality

Just like a physical store, the proper layout is an important aspect of developing your website.  Focusing on important information while allowing easy navigation to other areas of your ‘online storefront’ is something that is often overlooked but shouldn’t be.  We want people browsing the website with ease, and always making sure that reaching out to you is as easy as possible.

Data & Support

As we move towards the end of your website project, your brand is on full display, your company offering is clear and your website is easy to navigate.  But there is one more vital aspect to your website- the ability to understand what your website is actually doing.  How much traffic are you getting, where are people going, how to make minor changes and other questions like this are answered with our last item, Data and Support. 

You’ll have the tools and educational material to understand how your website is performing, with Startup Street only a phone call away for any questions, changes or updates that may be needed.

What's Next?

The way you build your website matters. Website development is broken down into three main aspects; Onboarding, Development and Offboarding.  Click below to learn more about our simple 3 step process or to return to the Website Development page.


It all starts with a conversation.

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