August 29, 2025
FloridaOne Digital Transformation for Disaster Response
- Website Development
- Logo Design
FloridaOne Website and Logo Redesign Case Study
Founded in 1989, FloridaOne began as one of the nation’s first Disaster Medical Assistance Teams and has since grown into a nonprofit focused on disaster response, training, and mental health support for communities and first responders.
They were in need of a website and logo redesign that:
- Modernized the brand and organization
- Created a more streamlined and professional approach to recruitment
- Organized the information into a cohesive, easy-to-understand digital footprint
Allison needed a partner to help get this concept off the ground. A group that was familiar with launching new companies, branding and able to consult on the finer details of how to structure the company.
Florida One – featuring core responsibilities that are complex, along with the management of 4 other organizations that each fill a unique role – needed a partner that was able to breakdown all of the information, organize it, create a streamlined document and roadmap, and then build out the website accordingly.
Startup Street was happy to step in, priding itself on solving complex problems and organizational issues.
We’re proud of this build; see more of our Tampa‑born web work here
Website Development
The Florida One website is packed with information, including the following:
Previous Missions
Helps visitors understand the scope and importance of the organization’s work.
Those Remembered
A tribute to all of the members over the years who are no longer with us.
Teams
Individual pages that highlight each of the specialized teams that make up the larger organization of Florida One
Donations
Installation of WPGive allows the organization to take donations much more easily, while also serving as a solid record keeping software.
The website as a whole is professional, well-organized, mobile friendly and serves as the centralized hub for all recruiting and/or events for Florida One.
Branding & Logo Design
Florida One needed a logo that was a bold yet simple logo redesign of their previous logo. The new logo is based on the common “patch” concept found in many disaster response organizations, with the state of Florida silhouette serving as a negative space inside the “star of life”.
The logo is classic yet unique, tying in the Florida-based mission through clever design while clearly representing the larger mission of first responder organizations.
Conclusion
It was an honor to help Florida One take their organization to the next level, and we wish them the best of luck going forward!
If your organization is doing amazing work, but your digital presence is mismanaged, confusing or just plain bad, Startup Street is one call away from fixing it all in a streamlined, well-organized manner, creating the type of digital infrastructure you need to succeed in the modern day.
Contact us to schedule your free, in-depth consultation where we can discuss goals, brand, pricing and anything else on your mind.
